How to Write a Dissemination Plan

A project that stays in a folder does not change practice. A dissemination plan says who needs to hear about your work, in what form, when, and who is responsible. This guide shows how to build one that a committee will find realistic and that suits your findings.

Audiences Formats Authorship Timeline

Why a Plan, Not a Wish

Many DNP programs ask for a dissemination plan, because the point of practice scholarship is to move evidence into use. A plan turns "we will share the results" into named audiences, formats, dates and owners. It also protects you from promising things you cannot deliver, such as a journal article in a month.

Write the plan around what your findings can support. A single-site pilot with a modest change fits an internal report and a poster far better than a national keynote.

Build a simple timeline into the plan. Work backwards from fixed points such as your defense date, the practice site's meeting calendar and conference deadlines, and leave slack for feedback from your chair. Sustainability belongs here too: say who owns the results after you leave, whether the audit will continue, and how the change will be reviewed.

Start With Audiences

List each audience and ask what decision or action you want from them. Then choose the format that fits.

AudienceGoalBest format
Unit staff and managersKeep or refine the practice changeShort huddle briefing; one-page summary
Executive or quality committeeDecide on spread or fundingExecutive summary; brief presentation
Academic committeeApprove the scholarly projectFinal paper; defense presentation
Peers at conferencesShare methods and lessonsPoster or podium talk
Wider readershipAdd to the evidenceJournal manuscript; repository deposit

Give each row a date, a responsible person and a status. The executive summary guide and the scholarly poster guide cover two of these formats in detail.

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Manuscripts and Presentations

For a manuscript, choose two or three suitable journals by reading their scope, audience and author guidelines, and note the word limits and reporting guideline each expects. Many improvement projects follow SQUIRE; the EQUATOR Network lists these and others. For authorship, apply the criteria from the ICMJE (substantial contribution, drafting or revising, approval and accountability) and agree on the author order with your chair early.

For conferences, watch the abstract deadline, which comes months before the event, and note whether the venue has a limit on previously shared work. Plan a podium talk only if you have enough findings to fill the slot, and prepare for questions in advance. See the structured abstract guide for the submission text.

Permissions and Confidentiality

Sharing beyond your program usually needs approval from the practice site, and sometimes a review of what may leave the organization. Agree in writing what can be reported and how the site will be named, if at all. Remove identifiers from every slide, table and figure. Check your institution's policy on posting the final project to a repository, and any embargo period if you plan to publish first.

Worked Example: Weak and Strong

Fictional project: a discharge teaching redesign on a cardiac step-down unit.

WeakStrong
The results will be disseminated through presentations and publications to reach as many nurses as possible.Unit staff will receive a 10-minute huddle briefing and a one-page summary within two weeks of the final analysis (project lead). The nursing quality committee will hear a 15-minute presentation with a recommendation on spread (project lead and preceptor). A poster abstract will be submitted to a regional nursing conference by its published deadline. A manuscript following SQUIRE will be drafted for one of two named journals, with authorship agreed with the chair before drafting begins. Site approval will be obtained before any external sharing.

The strong version names audiences, formats, owners, sequence and safeguards. The weak version could describe any project and commits to nothing.

Dissemination Plan Checklist

Common Mistakes

Frequently Asked Questions

Is the dissemination plan graded?

Often it is a required section of a DNP project. Check your rubric for how much detail is expected.

Do I have to publish?

Not always. Many programs accept a poster, a presentation or an organizational report. Ask your chair which counts for your requirements.

When should I decide on authors?

Before drafting. Agree on roles and order in writing using accepted criteria, and revisit if roles change.

Can I post my project publicly?

Only within your institution's policy and the site's agreement. Check repository rules and any publisher policy on prior sharing. The IRB and research ethics help page covers related concerns.